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A 46 page trend forecasting PDF overview which focuses on the COEXIST mega trend for F/W 2017-18, divided in Suburb Folk & Soviet Pop Moodboards with look illustrations. Each Trend Board develops a key item, complete with color trend and key concept. 39 vector fashion flats to download of COATS & OUTERWEAR, TROUSERS & SKIRTS, DRESSES, WOVEN TOPS, JERSEY & KNITWEAR.
Cover credit: Soviet Innerness
Referring to the Cold War in Germany and taking inspiration from the Eastern European World, COEXIST takes us to a a theme that appears very actual to us: the coexistence of worlds in conditions of poverty opposed to the luxury and unleashed consumerism. This theme wishes to set the spotlight on the cohesion between the two worlds, we therefore have “popular” and folk subjects seen through a “urban” filter. These melt with pop aestetics with 80s and 90s inspiration. It is then created an eterogenous image, at times reflexive and at times light-hearted.
The folk aspect is stated in an urban setting. The concrete grey is mixed with traditional patterns and patchworks. We also find military references inspired by the ‘30s and the ‘40s. The concept of communities and gatherings are important and the tone, picturesque and nostalgic.
‘70s and ‘80s pop merged with austere and decadent Soviet aesthetics. Strong graphic elements and contrasts, references to sportswear and winter sports. Not a purely feminine issue, but one that combines classical and non-classical pieces, creating unexpected and severe combinations.