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A 47 page Trend forecasting PDF overview which focuses on the EXPOSED Mega Trend for F/W 2017-18, divided in In my room & Soft Power Moodboards + illustrations. Each Trend Board develops a key item, complete with color trend & key concept. 40 flats to download of COATS & OUTERWEAR,TROUSERS & SKIRTS,DRESSES,WOVEN TOPS,JERSEY and KNITWEAR.
Cover credit: Joice II-The Honeymoon Suite, Juno Calypso
EXPOSED is an intimate topic but at the same time based on appearances. Jumping from an online to offline mode, what appears of us and what we really are. All this triggers a passive-aggressive mechanism that creates the need to gut the system and expose all the most intimate and taboo elements that surround us. Feminism rebellion, but also depression and insecurity are mixed, creating a sort of “girl squad” that challenges all women’s stereotypes and vetoes. The appearance is very feminine, both in colors and shapes, but with a strong ironic vein and a style created to impress.
In my room
Intimate and sensual setting. We find a strong contrast between the teenage bedroom and the morbid relationship with the online world, ruthless and immense. A theme that speaks about “the body” and the exposure of it. Sweetness and sensuality create an interesting contrast; ”kawaii” references and explicit sexuality become the key to understanding this theme.
New Feminism and protest. A new “all-female” force is imposed on many fields, their approach often re-appropriates and celebrates ‘feminine’ values and clichés. All this creates an interesting stylistic mix or clash, which no longer takes into account the weight or the body shape but instead is strongly inspired by art and creativity.