A 39 page trend forecasting PDF overview which focuses on the NO EXCUSES mega trend for F/W 2017-18, divided in New Awareness & New Normality Moodboards + look illustrations. Each Trend Board develops a key item, complete with color trend and key concept. 32 vector fashion flats to download of COATS & OUTERWEAR, TROUSERS & SKIRTS, DRESSES, WOVEN TOPS, JERSEY and KNITWEAR.
Cover credit: Hopenhagen
NO EXCUSES theme has a strong ethical foundation and it is divided in two aspects: the human one, “deeper”, ranging from the issue of race, religion and gender, to that implies: marginalization and rights violation. We find an important concept: “define themselves” who speaks of freedom and strength to be who we are. The ethical issue is objective and goes to investigate our consumption habits and lifestyle by offering innovative models taking inspiration from the past and traditions; it does not forget the technological and “social” factor, that allows the dissemination of these models.
An awareness that makes its way into the fashion world and reconstructs the system. Criticising fast fashion and all its consequences of pollution and exploitation. A need for tradition and knowledge in a critical consciousness that seeks innovation inspired by the past and the artisan world. A style that wants to be timeless, sustainable and equitable.
No distinction, no prejudice. Genders and races are uncompromised and that’s a statement. Set of colors and fabrics that go from male to female, combining ethnic references from different backgrounds. A style that looks clean and minimal to denote its impartial connotation, but is enriched with many ideas at the same time. Some sporty references are maintained, because the sport is itself, universal.