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SS18 - Development - DENIM
Adventurous Navy, forever Young, Sporty Feminine

149,00 € tax incl.

W134_MD_DenimDevelopments

A 32 page trend forecasting PDF overview that develops DENIM concepts and key items for Spring Summer 2018, complete with vector fashion flats to download, Colors & Materials, treatments & surfaces for each theme: ADVENTUROUS NAVY - Faded exotic, FOREVER YOUNG - Remix Volume, and SPORTY FEMININE - Candy Happiness.

Cover credit:  Harper's Bazaar Russia October 2016

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Adventurous Navy

Faded Exotic

Local and global connections between places and cultures from East to West

Exotic influences, floral embroidery from the East, red tones, harem pant silhouettes

From the west,  mid blue washes, variants of the red  and sand tones

Fits are comfortable: regular, wide & loose and flared

Inspirations are intermingled: different colored denim patches create an upcycled look, along with inserts of exotic floral patterns

Typical Navy inspiration is visible in the use of stripes

 

Forever young

Remix Volume

Youthful feeling of looking for an individuality and rebellion with

no gender or age limits

Desire for originality, sub-cultures influences with a punk approach

References to grunge era: monochrome black and  bleach washing

It prevails the destroyed/worn look, mum fit and oversized volumes

Customising is the key word

Gritty looking, torn and full of studs and eyelets

Girly looking, patched-up, colorful and playful

 

Sporty Feminine

Candy Happiness

Relaxed and reminiscent of childhood

Apparel universe meets a more flirty dimension

Ruffles, tonal embroidery, lacy and broderie anglaise inserts

Colour wise: pink and white are a must for a candy color palette, blue and delicate washes complete the girly look

 

 

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