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FW 2018-19 - Megatrends - DENIM
Understated PREPPY, One-off UTILITY, Subcultural MOVEMENT

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W141_MD_DenimMegaTrends

A 26 page trend forecasting PDF overview that describes DENIM Mega Trend Directions for Fall Winter 2018-19, complete with mega trend concept texts, washes & Materials, treatments & key denim trends. Discover our new 3 Mega Trends: COMFORT ZONE/Understated Preppy, STEP FORWARD/One-off Utility, and TRIBE ACTIVE/Subcultural Movement.

Cover credit: 5forecaStore's collage.

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FW 2018-19 DENIM MEGA TRENDS CONCEPTS

Comfort zone / Understated PREPPY Preppy styles are set in an ideal place, in which the after-school time is quality and relaxed time, devoted to physical, mental and intellectual growth. The college mood is filtered through the warm lens inspired by woods and scandivian furniture, resulting in essential contemporary shapes and practical silhouettes, all with a collegiate-yet-understated attitude. Sartorial, velvet and tweed fabrics gain relevance, emphasising the new informal dressed-up trend

Step forward / One-off UTILITY Starting from the idea of City remix, a mix of culture and traditions without divisions, the past is the future, in which traditional cultural background and modernity coexist.The theme is set in Movement and Travel, where the Military style is revisited for a new one-off Utility look, increasing the attention to sustainability and eco-oriented items with a utility approach. The modern nomad’s wardrobe is updated with outdoor materials for a modern hybrid style and artisanal ispirations. Utility details, maximalist proportions for minimal shapes, black raw quality denim are combined with nomadic patterns & patchworks

Tribe Active / Subcultural MOVEMENT This theme explores the tribal nature of subcultures, revisiting the typically urban movements deriving from the suburbs, that set a creative hub for the new generations, that share common cultural background, music and street sports. A new youth that also has force of activism, which is dynamic and feminine, revisiting the nostalgic 80’s club culture in a new pop-glam street style look

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